The Vedas and later sutras, the meaning of the word Satya evolves into an ethical concept about truthfulness and an important virtue. It means being true and consistent with reality in one’s thought, speech, and action. To instill truth in business, you have to know the facts, and the facts are in your data. Data will help you make decisions about your business that are rooted in truth. That truth will lead to greater justice, more freedom and better lives for all.