Guest Lecture

The Department of Management Studies organized a guest lecture on Global Branding Strategies on 16.12.2025. The resource person for the session Tanisha G, Founder of Taneera aimed to connect theoretical branding concepts with practical global business applications. Its objectives included understanding global branding, analyzing strategy models, examining international challenges, and learning best practices. The lecture began with an overview of global branding and the balance between consistency and local adaptation. Key elements such as brand equity, brand purpose, and brand promise were emphasized. The speaker explained the Standardization Strategy for uniform branding across countries. The Adaptation Strategy was discussed as tailoring branding to local cultures and preferences. The Glocal Strategy was highlighted as combining global consistency with local relevance. Students engaged actively in an interactive Q&A session. Topics included career opportunities in brand management, emerging markets, and the future of global branding. The lecture provided valuable industry perspectives and enhanced student understanding of global competition. The institution expressed sincere gratitude to the resource person Tanisha G, Founder of Taneera, for sharing valuable insights