SEMINARS AND WORKSHOPS

The Department of MBA at New Horizon College of Engineering hosted a technical talk titled “From Data to Strategy: How Managers Use Analytics for Competitive Advantage” on 24th December 2025 at Manthan Hall. The session was designed to connect classroom learning with practical managerial applications by emphasising the strategic importance of data analytics in contemporary business decision-making.

Mr. Harish N, CTO and Co-founder, Karunadu Technologies was the resource person. He provided insightful perspectives on how organisations harness analytics to strengthen competitive advantage, enhance operational efficiency, and drive strategic planning. He illustrated his talk with real-time industry examples, discussed emerging trends in analytics, and highlighted the essential skill sets managers need in today’s data-driven environment.

The session was highly engaging, with students actively participating in discussions and seeking clarity on the practical applications of analytics in management. Overall, the event enriched students’ knowledge of analytics-based decision-making and underscored its relevance across diverse functional domains such as Marketing, Finance, Operations, and Human Resources.