Mind spark was the event which was conducted on 24th Feb 2021 by acumen club, based on marketing theme where each of the rounds consisted of elements that comprise the marketing base of different companies like logos and taglines. The participants were participating in a team of two. Which included three rounds which are as follows:-
- Round 1: X-quiz-IT
- Round 2: CEREBRATION
- Round 3: AD/ sense
X-quiz-It was the first round of the Mind spark which was conducted on 24th Feb 2021 by department of management, New Horizon College of engineering. In this event the participants were shown 30 different logos on the screen and 10 seconds were given to the participants to choose the right answer. This round was started 9:30 AM and concluded at 10:30 AM. After the first round more than half of them were eliminated and 12 teams moved forward to the next round.
Cerebration was the second round of the mind spark which was conducted on 24th Feb 2021 by department of management, New Horizon College of engineering. Where students who made through first round got into second round, in second there were 12 teams where each team has to guess the company by listening to the different taglines, this round was to test their knowledge on the taglines of different renowned companies around the world. This round commenced at 11:30 AM and concluded at 1:00PM.
Based on the score 50% of the least scoring participants were eliminated after second round.
AD was the third round of mind spark which was conducted on 24th Feb 2021 by department of management, New Horizon College of engineering. This round was included 6 teams where each team has to do a presentation on outdated product and each team were given a different product that is not there in market and were given one hour to prepare to give presentation on the unique marketing idea for that particular product and they can introduce the product by re-modelling or use USP (unique selling proposition) where each team had time of 10 min to present their marketing plan of that particular product. This event was started at 02:30PM and 4:30PM.
Based on the scores the winners were announced-
WINNERS – KAVYA P AND PRIYA M NAYAK
RUNNERS – SANDEEP KUMAR AND HARISH S PATTIDAR