SEMINARS AND WORKSHOPS

Workshop on VAP – Marketing Specialization

On 15.07.2025, the Department of Management Studies conducted the VAP – Marketing Specialization Workshop, aimed at enhancing Digital Marketing skills. The session was led by Mr. Ajith Selvaraju, Founder and CEO of N’ KISI Institute, the session covered content creation, audience analysis, SEO blogging, and ad copywriting for platforms like Facebook and Google. Students also explored AI-powered persona building and campaign optimization through interactive case studies and role plays.