SEMINARS AND WORKSHOPS

As part of the Unique Domain Workshop Week – Day 4, a Marketing Workshop was successfully conducted at New Horizon College of Engineering on 11th April 2026, from 09:30 AM to 04:30 PM. The session was led by Mr. Kiran Mandrawadkar, Head – Business and Growth at NP Digital, who delivered an engaging and highly informative session on online marketing and its role in modern business growth.

The workshop aimed to provide students with a foundational understanding of digital marketing strategies, introduce them to major advertising platforms, and demonstrate how businesses leverage online tools to expand reach, build brand awareness, and drive sales.

The session covered the fundamentals of online marketing, with a strong focus on Google Ads and Meta Ads. Key topics discussed included identifying and targeting the right audience, creating impactful advertisements, budget planning and campaign management, improving customer engagement, and using digital marketing to generate leads and boost sales. Real-life business examples shared by the speaker helped students connect theoretical concepts with practical application.

The workshop delivered strong outcomes — students gained hands-on awareness of running effective ad campaigns, understood how digital platforms support business promotion, and developed a clearer picture of how online marketing drives brand recognition and revenue growth.

Feedback from participants was very positive, with students appreciating the speaker’s clear and simplified approach to complex digital concepts. The interactive nature of the session encouraged active participation and deeper engagement throughout the day.

Overall, the Marketing Workshop proved to be a practical and enriching experience, equipping students with relevant digital marketing knowledge essential for today’s competitive business environment.