Industry Expert Lecture Series
Beneficiary: 3rd semester students
Department of Management Studies, NHCE organized Industry Expert Lecture Series on Brand Image. The Honourable speaker of this session was Mr Shyamanta, Director – Corporate Communications at Fidelity Investments India. The session aimed on helping students know about Brand Image – Storytelling and Branding. It was an informative and interactive session that helped students gain insights about Brand storytelling, with a focus on creating empathy by linking what the brand stands for with the values you share with the customers. The speaker also gave relevant examples of some of the powerful brand storytelling and also briefed how to build a brand story and how to elevate a brand by focusing on a strong human experience. We thank Dr Sheelan Misra, head of department of management studies for organizing such an insightful session that is relevant to the industry and for constantly encouraging and motivating students.