Market Identification Opportunties Through Market Research
Date: 10:00 am
The Department of Management Studies had organized the Industry expert lecture on 1st April 2021.
The speaker of the session was Mr. Manohara N Nadig, Founder and Managing Partner of Manasvi Insights and Analytics. The speaker emphasized the importance of Market research. The need to identify the market opportunities keeping the consumer as an ultimate goal. Good consumer research helps the business to choose the products, tailor the marketing and sales tactics in the market based on reliable and accurate information. It is also important to understand the purchasing behaviour and attitudes with regards to brands and products. Ultimately, marketing research provides information that reduces risk and uncertainty and increases the chance of business success.