WEBINAR SERIES
STRATEGIES TO KEEP YOUR BRAND FOCUSED
Department of Management Studies organized a Industry Expert Lecture Series on 09th October, 2020 for the MBA students on the topic “STRATEGIES TO KEEP YOUR BRAND FOCUSED”. The speaker for the session was Ms. Kavita Mallick. Ms. Kavita Mallick is the Brand Head of MiniKlub, First Step Babywear pvt ltd. She explained about the importance of branding and how brands need to position their products and services in the market. She also emphasized on 4 C’s to focus; they are as follows:
- Character
- Commitment
- Credibility
- Context
The speaker demonstrated how marketers can significantly reduce the time spent on data analysis, insights generation, and brand strategy development. She illustrated ways that successful marketers can use brands, media, and personas, to quickly build a successful marketing plan. At the end of the session, multiple questions were posed by the students which were addressed by Ms. Mallick.
